Mattel had launched its variation of the popular Scrabble game, Scrabble Together, earlier in 2024 but wanted to make a splash on social. We were tasked with putting together a 30s YouTube ad promoting the board game. Budget was tight, so I ended up starring in it as well as directing!

 

The result? At the time of writing, we have 2.6m views from the YouTube ad with an impressive 60% VTR.

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YEAR: 2024

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CLIENT: Mattel

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RESPONSIBILITIES: Creative, director and actor

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PLATFORM: YouTube

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