You've made it this far into my website, congrats! Here is some work that doesn't belong to any particular clients, but that I still think
is cool.
DISARONNO SOCIAL REFRESH
Disaronno was losing its cultural relevance. They are invisible to the next generation of discerning drinkers. They have no significant role in the younger demographic’s world. Without a re-set, this once iconic brand will disappear.
I set about designing a social content refresh for Disaronno, looking at different social platforms, OOH activations, content series and new products all with the aim of making them more relevant to a Gen Z audience.
I also created a new hero advert for them completely generated by AI. The walkthrough of this can be found below.
Note: none of this was commissioned by Disaronno, this was a personal project.
COPA90 CREATIVE SNAPSHOT
COPA90 currently dominates the football media market when it comes to thought-provoking content around the beautiful game, but I believed there were areas where they could upgrade. In the below deck you will find
audience insights, new areas of media targetting, creative concepts and a campaign idea.
HORNCHURCH FC MEDIA
During ocassional evenings and weekends, I work as a videographer, thumbnail editor, video editor, interviewer and commentator for non-league football club Hornchurch FC. I started in 2021 and have since helped the club grow their following substantially with YouTube highlights content, YouTube Shorts and TikTok.
COMEDY SKETCHES
Part of my job at Cubaka involves making content for Cubaka's social channels, which can include anything including behind the scenes reels, introductory team posts and informative pieces. Below are a few comedy-based sketches surrounding agency and work life which were all filmed, concepted and edited by myself.
I also have my own TikTok page dedicated to Fantasy Premier League - a online football game based on real-word Premier League matches. The content on this is more instructive but does have a comical spin. You can find me at @tops_fpl. I don't post too often, but when I do, the content does reasonably well!
